I like my two Invictas very much----but I think the reason the Seikos grow more appealing over time while the Invictas largely don't----is because the Seikos have less "bling" factor. Out of the gate/out of the box, bling factor grabs one's attention and affection. Often, over time----those "things bling" start to wear thin. On the other hand, Seiko seems to offer function and quality in an understated way---that tends to grow on the owner. Going back to the cars analogy, that works so well in comparison with watches----the car that relies on a lot of toys and bling to close the sale doesn't wear as well as the car that is less show and more go. After a few years of ownership----the little functional features and placement of switches----quality of finish and reliability----win over an owner and make the owner want another one of those cars. The "blingy" car, even if it's competent---doesn't age as well.