I've heard the first thing a woman notices when a man walks into a room is his watch. Being single and in one's twenties when being a rakish Billy Goat is a full-time job, it's important to have peacocking accessories. Enter Invicta, with lots of flashy models that are real lookers between $200-300.
As you get older (I'm 51, married, children), more classic high-end watches with strong lume become the draw, watches that cost between $550-$1,200 and even higher. Or go on a budget with Seiko and Citizen starting around $200.