I still think Invicta offers a lot for the money in many cases. I look at it this way: Back to a car comparison/analogy: If you love the high end Mercedes, but can't even come close to affording one----you might find a couple cars within your budget to choose from. One of them, let's say a Hyundai Sonata----LOOKS an awful lot like that Mercedes----sweeping, graceful lines, big sunroof, etc. The other car----let's say an entry level or mid-range Audi----might be closer to the Mercedes in engineering and of course country of origin. But to keep the price within budget, it won't have all the features/options. So you have a choice to make----a decent car that LOOKS a lot like what you fantasize about owning, but made in South Korea and not a status symbol by any means----or, the German made Audi that is by no means that top end Mercedes you love----isn't styled like it, doesn't have all the toys----but it is German engineered and closer to the MB mechanically and in performance. It's also a luxury marque---upscale compared to VW for example. You know what? A lot of people flock to the Hyundai. Why? It looks the part and for real world driving, it does everything they need it to do.
The Invicta looks the part and most people don't need the lume to be stellar---they like the look on their wrist, the heavyweight feel of quality even if it isn't assembled to the highest standards, so they settle on Invicta. Is that the "right thing" to do? We can't say. It's a very individual decision. Whatever works for the buyer I guess.