"No wonder I buy so many watches," the addict says to himself. "I haven't found that special one to purge me of my discontent. But this one's it." Or maybe the next one. Or the next . . .
To add to the insanity, the addict doesn't even want to be cured because contentment leads to boredom and the "existential vacuum," as Viktor Frankl calls it.
Thus the addict wants to be content, and discontent, at the same time. And he relishes in the torment that results from this contradiction.
Laugh at yourself now.