Here's a word we all need:
You've just posted something juicy and witty on Facebook, something that shows-off your dazzling personality and you're eager to watch dozens of "likes" and comments abound throughout the next several days, even weeks.
But here's the kicker: The comments are coming from the wrong people, those who don't belong to your Facebook Cool List.
These are the uncools. Remorse sets in. Depressed, you delete your Facebook account and go into therapy.