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October 05, 2013

Comments

herculodge

The case edges are very similar. I sold that gearhead 2 months ago. Don't miss it. My tastes have changed.

Angelo

Jeff: My Mom used to repeat an old wives tale many years ago, when I was a kid----that our tastes change every 7 years. Now, that was about foods----her trying to get me to try foods I might have disliked by telling me "Tastes change every 7 years, but yours might change faster, so try these red beets again!" Anyway, I wonder what it is in our environment or experiences that cause our tastes to change? Looking at your watch buying decisions, I remember years ago, when you liked Nixons. Then there was a run of Invictas. Now Seikos. Of course, within these preferences, there were other brands co-mingled too. But it strikes me that Nixon watches are the most youthful of the group----younger, hipper, "X-Games" image on some of them. Invicta is big and bold----perhaps not as youthful as Nixon's line, but more "radical" than anything Seiko. Now, your tastes moved from Invicta to Seiko and other more refined diver styles. Is there ever a final stop though? I'm wondering if luxury styles might displace divers styles at some point? Thinner cases perhaps? And the bigger question----what is it that causes our preferences to morph over time? Music, cars, watches...is it the choices of other people that guide our own choices? Are we being manipulated by marketing? When people were buying big cars with big tailfins in the late 1950s, was it because they truly loved that style, or was it because they thought they were supposed to love that style? Then, a few years later, in the early to mid 60s, manufacturers chopped those tailfins right off---and went from rounded bodies to squared off lines, making the cars look "refined." People traded in their big, bold Caddies, for new ones that didn't have the same "in your face" styling. But why? Were they now embarrassed by something they once thought was the chicest car on the block? And why would they be embarrassed? If they loved it enough to buy it in the first place, what changed, other than what other people thought? Full circle, those Cadillacs are now among the most collectible, the most valuable---far more so than the series that replaced the tail fin series. Another car analogy is the spoilers of the late 80s and early 90s. Spoilers were appearing on everything---including family sedans like the Honda Accord. Why were they putting spoilers on a Ford Taurus---and why did people spend extra money to have one, when these particular spoilers did absolutely nothing to enhance performance (like a spoiler on a Porsche might)? So going back to watches----will there ever be a nostalgia for the biggest, most mechanical looking Invicta styles that now seem to be "out?" Will people want to go back to that? Will those watches be like the '59 Cadillac? Or, will they be like the 1977 lime green or sky blue leisure suits, that will never come back and will forever be ridiculed?

Steve

Hi Jeff.

Thanks for this article. I am likely going to purchase the SRP307 because of it, as I'm looking for my first divers watch. There's another watch I'm interested in that's affordable likewise from citizen called the ecco-zilla, model number BJ8050-08E.

I'm just curious if you thought that citizen could be a nice starters divers watch, or if you had anything negative to say about it?

Thanks.

herculodge

Steve, I've had the Eco-Zilla you mention since 2008 and it's a great watch. My model has a stiff band, which is not very comfortable. The newer band is less rigid but it's rubber so it's not comfortable for long wear. The SRP307 is more comfortable but the Eco-Zilla, solar powered, is easier to maintain. I have both.

Alex

The bracelet remains one of the most popular and accessible accessories on earth. It is one of the few pieces of jewelry that men feel comfortable wearing.

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