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October 11, 2013

Comments

herculodge

These prices make my wish for the 1,100 Seiko Golgo seem cheap.

Angelo

I'm sure some will find this controversial, but in the big leagues----I want Rolex in my line-up. I'd go for a Rolex that fits within that budget, and I think it would be an Oyster Perpetual. Also, in the new issue of Car and Driver, toward the front, there is a full page ad for a Tudor watch that has the look of automotive sports----tachometer motif. I would want that one, though I'm not sure of the price. I know there is a myriad of great luxury watch choices out there----but for me, there is a comfort zone with Rolex----a sort of permanent pride of ownership that equates to value in my mind. I think some people have burned out on the look of a classic Rolex because of decades of knock-offs----probably numbering in the millions. But when you pick up a Rolex and put it on your wrist, it's not like the knock-offs, at least not for me. The weight, balance, quality----and in my opinion, the look----give it an edge over the others. If I were forced to spend tall dollars on a watch, that would be the one.

jonnybardo

I hear you, Angelo. Rolex are so over-rated that (in some circles) they're underrated. They are really good watches and I'd love owning a Submariner or Daytona. But the problem is the price - they are one of the worst values per dollar because of what Jeff calls the chimera effect. I'd much rather have a Seiko SBDB001, which is about half the price of a Submariner.

Jeff, I'm not buying any of those watches anytime soon. And while its certainly related to the "hedonic treadmill" its also a matter of transforming quantity for quality. I could see owning a threesome like that post in, say, ten years.

For now there are quite a few watches below $1K that I love and would like to own. I wouldn't get serious about a Breitling, that Seiko, Omega, or Kobold until two things happen: 1) I exhaust the <$2K range in terms of watches I really love, and 2) my income goes up and/or I buy only one watch a year or so.

Angelo

Jonny: In one way though, Rolex is a good value. That's resale. I think Mercedes Benz is overrated. But they do hold their value on the used market and according to a couple jewelers I know, Rolex watches hold their value better than most. They tell me they can always sell a Rolex with very little effort, so they're willing to buy them, while they pass on other luxury watches.

jonnybardo

True, Angelo. Rolex hold their value like no other watch, as far as I've heard. But in terms of the quality of the watch - the movement, build, design, and finish - the Rolex Submariner isn't really a better watch, as far as I can tell, than the Seiko MarineMaster 300m or the Orient Saturation Diver, yet the Rolex costs $7K+ and the Seiko costs $2K and the Orient $1.5K. That's what you get for reputation.

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