Here's the bad news: You're always going to watch more and more expensive watches. That's the reptilian brain telling you to dominate your fellow citizens with more aggrandizing toys. The good news is you can learn to appreciate what you can afford and live within your boundaries. And remember, the moral of Willy Wonka and the Chocolate Factory is to live within boundaries or become like those pissy brats who are sucked into the chocolate river.
The other pitfall is hyperbole or more spcifically the either/or fallacy, which goes like this: "If I can't afford a Breitling Super Avenger II, then I might as well just throw away my whole crappy collection."
That's like saying if you can't date super model Adriana Lima, you won't go out with women. Or if you can't drive a Porsche, you'll walk to work. Boulderdash.
Having said that, I think I'll look at pics of the 47mm Panerai.