When you're a watch enthusiast, you have to ask yourself: Does my collecting have an endgame? Do I really have a Holy Grail? Or do I keep moving the goalposts further and further away so I can keep upping the price of the ever-changing Grail?
And what will happen if I stop? Will I just move on to something else?
Can watch enthusiasts (addicts?) really stop? Is stopping part of the journey?
I exchanged these ideas with Jonny recently and I started thinking about these questions in the context of someone who contemplates a watch purchase that is between 1 and 2K. I don't see a problem in spending that kind of money if the Grail acquired becomes and endgame and the spending stops. But if the goalposts keep moving farther and farther away, with no endgame in sight, you may have an undesired outcome.