Biggest Car Flop of 2008: The BMW 1 Series
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I'm sure the BMW 1 Series will sell briskly, but Dan Neil writing in the Los Angeles Times argues convincingly that the 1 Series is in many ways a failure. I'd even call it a flop because BMW brings high expectations. But here's what the 1 Series is: A cramped version of the 3 Series, the new 1 costs nearly as much and doesn't really differentiate itself from the 3 except being a squished version of the 3 and less practical. As Neil points out:
Worse yet, the 1-series really isn't much of a value proposition. Our test car priced out at $42,325, which is only $4,525 less than an identically optioned, better equipped and infinitely more attractive 335i Coupe. I suppose there are other cost-of-ownership issues such as insurance and so forth, but I think you'd have to be slightly mad to choose the 1-series over the otter-sleek and beautiful 3-series.
If you look on the Internet, you can see the beautiful 3 series coupe sold used (about a year old with low miles) for about $40,000. You'd be mad to fork out more for the new 1 Series when you could get the gorgeous 3 Series coupe for less.
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