I want two watches right now. I won't mention them. They both cost under $500 so they're "cheap" on the scale of luxury timepieces I've been craving the last year.
To ward off the desire for these two watches, I'll put on my Seiko Tuna and say, "This Tuna is so amazing you should just wear it every time you crave these two watches you don't need." But it doesn't work. Nothing can stop me from wanting a watch. The heart wants what it wants, as they say.
But then there's time. Let a few months pass and sometimes the fever for a particular watch subsides and you're left with the cool malarial sweat on your forehead and you're five hundred dollars richer because you knew the fever would pass.