1. Wansink argues that it is not hunger but what that compels us to eat? 1
2. What is “mindless eating”? Eating without knowing the cues, the “hidden persuaders,” that motivate your heating habits.
3. Is Mindless Eating a “diet” book? 10
4. What cues made people eat stale popcorn according to the study on pages 16-19?
5. What cues made people prefer one wine over the same wine according to the study on pages 19-25?
6. What are diets doomed to fail? 26
7. What is the ideal amount of weight to lose per week so that you don’t slow down your metabolism? 28
8. What is the “mindless margin”? 29-31
9. Why is the ideal range for trimming calories between 100-200 a day? 32, 33
10. What is the 20% More or Less Reengineering Strategy #1 and why does it work? 34, 35
11. What do the Buffalo Wing Experiment and Prison Outfit Observation tell us about our appetites? 36-43
12. Why does Wansink, who dismisses diets in general, recommend The Volumetrics Eating Plan by Dr. Barbara Rolls? 44
13. What does The Bottomless Soup Bowl Experiment teach us about our appetites? 47-52
14. Reengineering Strategy #2 See All You Eat works on what principles? 56
15. Why are Americans shocked upon seeing Asian and European kitchens? 58
16. How do containers, utensils, and packaging affect our appetite? 58-70
17. How does increased food variety affect our appetite? 70-75
18. What are the principles behind Reengineering Strategy #3: Be Your Own Tablescaper? 75, 76
19. What is the “See-Food” Trap? 78-83
20. What eating dangers result from convenience? 83-89
21. How does Costco encourage overeating? 89-92
22. What are the principles behind Reengineering Strategy #4: Make Overeating a Hassle, Not a Habit? 92, 93
23. What are the key ingredients of a “mindless eating script?” 94-115
24. What are the principles behind Reengineering Strategy #5: Create Distraction-Free Eating Scripts? 116-117
25. What sensory cues encourage overeating? 118-137
26. What are the principles behind Reengineering Strategy #6: Create Expectations That Make You a Better Cook? 137, 138
27. What are the principles behind Reengineering Strategy #7: Make Comfort Foods More Comforting? 160, 161
28. What do we learn about eating habits and the “Popeye Project”? 172-177
29. What are the principles behind Reengineering Strategy #8: Crown Yourself as the Official Gatekeeper? 178, 179
30. What insidious traps does fast food present us? 180-207
31. What are the principles behind Reengineering Strategy #9: Portion-Size Me?
32. How do we reengineer our mindless margin? 208-219
33. What are your Diet Danger Zones? 225-234
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