1. There is always a nagging sense of that didn't make the right choice; in other words, we are plagued by doubt.
2. No matter what our choice, we always feel deprived. Deprivation is the paradoxical consequence of having too many choices.
3. We suffer from a sense of "false fill-up." Paradoxically, the more we fill up, the more empty we become.
4. We can't focus on a singular experience and suffer from "crossed signals" like eating too many desserts.
5. We cannot process the overwhelming amount of choices afforded by technology.
6. No matter our choice, it will become obsolete because of technology's rapid change.
7. Making the right choice requires enormous research on the scale of a full-time job.
8. Choices are often the result of novelty, not quality.
9. Choices are often based on impressing others, not the self.
10. We're always haunted by the idea that something better might come along but this "something better" proves to be an elusive chimera.
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