1. How clear is your purpose (thesis) and how effectively do you keep focused on your purpose throughout the essay?
2. How well do you develop your ideas with concrete detailed paragraphs?3. How well do you bring the "Excitement Factor" into your essay by finding an approach that stirs your emotional fire, passion, and conviction?4. How effectively do you execute the mechanics so that in terms of grammar, precise word choice, and formatting you deliver a polished, professional manuscript?
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