BS is false sincerity masquerading as something that should be highly prized. Its fakery is disguised by ornate fraudulence, clever exaggeration, subtle cunning, polished style, bold extravagance. All of these qualities are designed for the BS artist to look like he is working in your best interests but in reality he is taking advantage of you. 1. BS is common because the stalwarts of success, who brandish their trophies in the media, are usually BS artists supreme. As such they are our role models and influence us to follow their BS-ing ways.
Why Is BS so common?
2. BSers enjoy reproductive and financial success so we emulate them.
3. There is a market for BS, a huge pool of people who are willing believers.
4. BS is easier than authenticity.


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