
Part One. Reading Questions
1. What does the lack of proven efficacy regarding the
self-help movement say about the typical American consumer? He naively believes
in the unlimited possibilities of human potential, he believes in “giftedness”
and he believes that if he pays an authority enough money he can untap his
genius. We can conclude, therefore, that the typical American is a narcissist
who has embraced the American dogma that we can pay for anything.
2. What is the author’s definition of self-help? The
“enterprise wherein people holding the thinnest of credentials diagnose in
basically normal people symptoms of inflated or invented maladies, so that they
may then implement remedies that have never been shown to work.”
3. Why has this bogus billion-dollar industry remained
unexamined and under the radar? It’s either dismissed as a joke or ineffective
but at least benign.
4. What are the destructive effects of SHAM (Self-Help
and the Actualization Movement)? It breeds narcissism (I am the focal point),
victimization, inflated expectations, moral relativism (parsing the meanings of
right and wrong). It also erodes personal responsibility and reasonable
self-expectations.
5. Why on page 548 does Salerno opine that “failure and
stagnation are central to all of SHAM”? Because the guru needs you to be a
cripple. He counts on you to succumb to learned helplessness and rely on his
crutch forever and ever.
6. What influence has the Recovery Movement (A.A. and
other addiction treatment centers) had on SHAM? The belief that disorders can
be treated when in fact no research supports such an assumption. See page 552.
Part Two. Why are Americans so uniquely susceptible to the B.S.
of SHAM?
1. Americans love the idea of spending money to “fix” a
problem. Not just life coaches, shrinks and the like, but personal trainers,
gurus, etc. “Buying” a solution rids personal responsibility and the unpleasant
prospect of changing one’s character and the bad habits that spring forth from
such bad character.
2. Americans have always embraced false prophets, those
snake oil salesmen, charlatans, and mountebanks who promise to cure your
ailments with no fuss or pain.
3. Unlike other cultures that are deeply influenced by
the idea of fate, Americans reject fate and believe in optimistic free will or
“lifting yourself up by your bootstraps.” As such, every affliction and
disorder is believed to be treatable even when empirical evidence is lacking.
4. SHAM imitates the big circus tent revivalism that is part
of America’s religious history. SHAM imitates religion with its pageantry,
testimonials, community bonding, team spirit.
5. Americans hunger for complete self-reinvention and
embrace any industry that promises thorough self-transformation. America is a country
of immigrants who start their lives over, often from scratch.
6. Americans love the Conquer Adversity Narrative. Just
about every Hollywood film is a variation of this narrative. Why? Because it
sells. American films tend to be more optimistic than films from other
countries because Americans are possessed by the Conquer Adversity Narrative.
7. There’s enough infantile narcissists in America who
are drawn to an industry that says, “Your problems are not your fault. You’re a
victim, you’re a damaged and precious gift. With my help, you will heal, spread
your wings, and fly. And of course, you’ll conquer your enemies, all your
doubters. With my help, you will enjoy vindication (proving you’re right and
others, especially naysayers, are wrong).
8. Therapy, recovery, and self-help take complicated
problems and reduce them to “12 simple steps.” This is appealing to people who
are scared and who feel helpless.
9. Americans love to feel they’re buying an “edge” over
their competition even if this edge is a placebo.
10.
Americans have a history
of gullibility as it pertains to pseudo science and quack psychology. Kellogg’s
cereal and Graham crackers are derived from “doctors” and “ministers” who
believed that cereal and graham crackers soothed the soul and purified it from
sinful thoughts.
Part Three. Essay Option.
In a page summarize the major ideas in “Hopelessly Hooked on Help.”
Then compare the neurosis, gullibility, and uniquely American character that
fuels SHAM and the Baby Genius Edutainment Industry as described by Alissa
Quart (450).
A thesis might look like thus:
Salerno and Quart vividly show two industries that thrive on the most
imbecilic American characterized by _____________, _______________,
_______________, __________________, and _______________________.
Four. Reading Questions for “Big World: How Clear Channel Programs
America” (628)
1. How powerful is Clear Channel in terms of radio
exposure? See page 631. It owns 11% of the radio stations.
2. Is Clear Channel an illegal monopoly? Research paper
question.
3. What evidence is there that Clear Channel is arrogant?
See page 631.
4. What reasons does Bryan Dilworth have to accuse Clear
Channel of being the “evil empire”? See page 633.
5. How does Clear Channel differ from the Starbucks and
Borders business model? 633
6. How is Clear Channel harming the music industry?
7. What is the “process” of marketing music today? See
pages 634-635.
8. What is a “self-contained, nationwide feedback loop”
and how does it harm music? See page 635.
9. How is Clear Channel in a position to bully music
artists into “cooperating” with the company? 635
10.
In a perverse way, why
doesn’t Clear Channel have to play the role of “evil empire”? 636
Part Five. Essay
Option:
In a page, summarize
the essay’s major points. Then in your thesis, defend or refute the position
that Clear Channel’s growing power is harmful to the music industry. Be sure to
support your thesis with 4 or 5 mapping components.
Research Link: Salon: Clear Channel