Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter
Essay Assignment (Choose One):
Option 1:
In a 1,000-word essay, typed and double-spaced, support, defend, or complicate Adam Alter’s assertion that morally dubious, entrepreneurial technocrats are imposing addictive technologies on consumers and that these technologies have deficits that far outweigh their benefits. Be sure to use the Toulmin structure in which you include a counterargument-rebuttal section before your essay’s conclusion. You must include 3 credible sources in your Works Cited page.
Option 2:
In a 1,000 word essay, typed and double-spaced, develop an argumentative thesis that explains how Adam Alter's book informs the pathologies rendered in Andrew Sullivan's online essay, "I Used to be a Human Being." Be sure to use the Toulmin structure in which you include a counterargument-rebuttal section before your essay’s conclusion. You must include 3 credible sources in your Works Cited page.
Option 3:
A crucial life lesson is that we aren’t hard-wired to get hooked to the Internet and fragment our attention with social media and smartphone addiction. To do so is to be miserable knowing we wasted our life on nonsense. In contrast, we are hard-wired to have the humility and wisdom to know our time is limited and we must manage our time wisely working hard at tasks that are meaningful to us and that require great effort that should not be diminished by social media distractions and the like. Drawing from both Cal Newport’s Deep Work and Adam Alter’s Irresistible, develop an argumentative thesis that supports the above theme. Your essay should be 1,000 words and have 3 sources for your Works Cited.
Study Questions
One. How does “Never Get High on Your Own Supply” pertain to Steve Jobs?
Adam Alter is making the point that even as Steve Jobs wallowed in the glory of making the greatest Internet device ever, the iPad, he refused to use one or let his children use one.
Likewise, other tech avatars refuse to let their children use iPads. They sent their kids to expensive private anti-technology Waldorf schools.
The point is that drug dealers stay strong and rich by not getting high on their own supply.
Alter asks a great question: Why are all the world’s greatest public technocrats also in private the world’s greatest technophobes?
Clearly, they know the dirt. They know the hell that is at the end of the iPad journey. They’ve seen the darkness, and they don’t want to go there. They don’t want their kids to go there.
But they want you and me to go there. They want our money. They want us hooked on technology they don't want for their kids, and this speaks to a huge exposure: The tech giants' moral integrity is seriously lacking.
Alter is making the point that we might reconsider embracing technology made by people who have no moral integrity and who secondly wouldn’t privately use the gadgets they make so seductive to the rest of us.
Adler asks: Could you imagine the outcry if religious leaders didn’t let their children practice the religion they preach to you?
What if the FDA recommended food to the public that the FDA wouldn't let their children eat? That they themselves would not eat? Imagine the scandal.
Why the double standard in technology? Because we're addicts, and addicts don't use their brains.
This book's introduction is a piece of rhetorical brilliance as it drives home the point that the technology that is being foisted upon us is by its very nature addictive. It’s not built to help us. It’s built to manipulate us. The technology makes money for its creators after all.
Video game designers avoid World of Warcraft.
An Instagram engineer admits Instagram is designed to send its users down a bottomless pit of addiction.
Smartwatches, Facebook and Netflix, like Instagram, are designed to maximize addiction and obsession.
A smartphone is an opium-drip gadget you carry around with you 24/7.
Two. Why can “normal” people succumb to addiction?
Because addiction is about immersion into environment and circumstance.
Steve Jobs and other successful technocrats know the secrets of addiction, and the addiction model is what fuels their designs.
Making irresistible tools to ensnare us is the formula for success in the crowded tech space.
Therefore, technocrats are in the addiction business.
“Design ethicist” Tristan Harris says even normal people with strong levels of willpower will succumb to addiction when “there are a thousand people on the other side of the screen whose job it is to break down the self-regulation you have.”
New York Times journalist Nick Bolton, who doesn’t allow himself or his children to use an iPad, observes that the environment and circumstances for addiction in the digital age have no precedent in human history.
We can be snared by many digital hooks:
Porn
Online shopping
The list goes one until we’ve lost the very core of our being.
In the early 2000s, tech was slow and “clunky,” but now it’s fast. It has to be fast if it’s to have sufficient addictive powers.
Tech engineers do thousands of experiments to make the visual experience appealing and addictive. They’ve created a sort of digital Las Vegas to seduce us.
Newer and newer versions of these digital Las Vegas seductive machines keep coming out until they’re “weaponized.”
“In 2004, Facebook was fun. In 2016, it’s addictive.”
Behavioral psychologists say everyone has an addiction, even successful, educated people, and they learn to compartmentalize, which means be functional addicts, like the teacher who has $80,000 debt from online shopping.
Three. Is Adam Alter guilty of making an over simplistic, paranoid anti-technology rant?
No, the concedes that technology has many virtues and advantages, and he has used tech to stay in touch with his family from Australia.
His book is not an anti-technology screed. He writes that technology is neither good nor bad until it’s designed for mass consumption.
Four. How our substance addictions and behavioral addictions similar?
Both stimulate the same area of the brain. But there’s a big difference. If you’re a speed or alcohol addict, you can do a lot to change your environment to avoid speed and alcohol.
But technology is different. It’s part of who we are, where we work, and how we connect with others. It is ubiquitous, meaning it is everywhere.
We can create boundaries and minimize digital addiction if we understand how behavioral addiction works.
Five. What 6 Ingredients does technology contain to create behavioral addictions?
One, it creates compelling goals just beyond our reach. We can never have enough likes or followers, for example.
Two, it gives us irresistible and unpredictable feedback.
Three, it creates a sense of incremental progress and improvement.
Four, it creates tasks that slowly become more difficult over time.
Five, it creates unresolved tensions that demand resolution.
Six, it provides a sense (delusion?) of strong social connection.
Six. What is the smartphone screen time average for people who use the app Moment because they are concerned about how much time they’re using their smartphones every day?
About 3 hours. We can infer that people who don’t use Moment are on a lot more. Not knowing how much we use something, and not wanting to know, contributes to behavioral addiction.
In the same way, food obsessives are asked to keep a food journal in which they write down everything they eat. This cuts down on eating.
Most smartphone users are addicts. They spend over a quarter of their life on the smartphone. And they don’t even know it.
Seven. What’s the difference between addiction and passion?
Addiction is a deep attachment to an experience that is harmful and difficult to do without.
Addictions arise when a person can’t resist a behavior (compulsion), which, despite addressing a deep psychological need in the short-term, produces significant harm in the long-term.
Addictions bring the promise of an immediate award or positive reinforcement.
Original use of the word addiction was in ancient Rome, and it meant a strong bond to something like slavery. So the first sense of the word addiction was to be enslaved to something.
Passion is different than addiction.
Passion is a strong drive for an activity that is important and valued as bringing meaning to one’s life. Because this passion is valued, it is worth the time and energy devoted to pursuing it.
Whereas we feel free to choose our passion, we are slaves to addiction, which is a form of compulsion.
Eight. How common are Internet-based behavioral addictions?
Internet Addiction Test (IAT)
The Internet Addiction Test (IAT) is the first Validated measure of Internet Addiction described in the IAT Manual to measure Internet use in terms of mild, moderate, to several levels of addiction.
For more information on using the IAT and building an Internet Addiction treatment program in your practice, visit RestoreRecovery.net for our comprehensive workbook and training programs.
Based upon the following five-point Likert scale, select the response that best represents the frequency of the behavior described in the following 20-item questionnaire.
0 = Not Applicable
1 = Rarely
2 = Occasionally
3 = Frequently
4 = Often
5 = Always
- ___How often do you find that you stay online longer than you intended?
- ___How often do you neglect household chores to spend more time online?
- ___How often do you prefer the excitement of the Internet to intimacy with your partner?
- ___How often do you form new relationships with fellow online users?
- ___How often do others in your life complain to you about the amount of time you spend online?
- ___How often do your grades or school work suffer because of the amount of time you spend online?
- ___How often do you check your e-mail before something else that you need to do?
- ___How often does your job performance or productivity suffer because of the Internet?
- ___How often do you become defensive or secretive when anyone asks you what you do online?
- ___How often do you block out disturbing thoughts about your life with soothing thoughts of the Internet?
- ___How often do you find yourself anticipating when you will go online again?
- ___How often do you fear that life without the Internet would be boring, empty, and joyless?
- ___How often do you snap, yell, or act annoyed if someone bothers you while you are online?
- ___How often do you lose sleep due to late-night log-ins?
- ___How often do you feel preoccupied with the Internet when off-line, or fantasize about being online?
- ___How often do you find yourself saying “just a few more minutes” when online?
- ___How often do you try to cut down the amount of time you spend online and fail?
- ___How often do you try to hide how long you’ve been online?
- ___How often do you choose to spend more time online over going out with others?
- ___How often do you feel depressed, moody, or nervous when you are off-line, which goes away once you are back online?
After all the questions have been answered, add the numbers for each response to obtain a final score. The higher the score, the greater the level of addiction and creation of problems resultant from such Internet usage. The severity impairment index is as follows:
NONE 0 – 30 points
MILD 31- 49 points: You are an average online user. You may surf the Web a bit too long at times, but you have control over your usage.
MODERATE 50 -79 points: You are experiencing occasional or frequent problems because of the Internet. You should consider their full impact on your life.
SEVERE 80 – 100 points: Your Internet usage is causing significant problems in your life. You should evaluate the impact of the Internet on your life and address the problems directly caused by your Internet usage.
Personal Score
I took the test and scored a 57, which is a low moderate addiction.
University Students
We see that 48% of university students suffer Internet addiction.
Worldwide, Internet addiction is about 40%.
Nine. What is the purpose of Alter’s long exposition on Freud’s research into cocaine?
Freud and others believed cocaine as safe. Coca-Cola sold cocaine to its consumers because cocaine was considered a safe and natural ingredient. We look back at this as foolishness because now we have a body of research that exposes the dangerous addictive forming nature of the drug.
In the same way, Alter wants us to see social media as early cocaine, something seen as safe or benign in the absence of massive research.
Alter’s book is one of the first comprehensive books about the internet and social media addiction.
But we see evidence that tech gadgets are like cocaine. Psychologist Catherine Steiner-Adair observes that many children see their parents as “Missing in Action” as these parents are lost zombies, their noses deep in the screens of their iPads even while they sit with their children at the dinner table.
Parents claim they love their children, but they are mentally absent and are back-seating their children in favor of their gadget addiction.
“Wait, honey, I have to check my phone.”
“Not yet, honey, I have to check this text.”
These common words evidence twisted priorities of a nation of addicts.
And what’s worse is this behavior seems normal because everyone does it.
Ten. What game-changing study radically altered our view of addiction?
In 1954, Olds and Milner discovered that stimulating the pleasure centers of rats’ brains made them addicts.
Before this experiment, it was believed that certain people had a predisposition to addiction.
But juxtaposing the Olds and Milner Study with Vietnam Vets (20% developed heroin addiction), we saw that addiction was based on environment and circumstance.
You could have a healthy “non-addict” disposition, but still be a victim of addiction if your brain’s pleasure centers were stimulated effectively.
Welcome to the Internet.
Why Fake News Is Spreading
Falsely attributed to Mark Twain is the following quote: "A lie can travel halfway around the world before the truth can get its boots on."
The above is ironic because the statement is true and Twain to this day is given credit for the quote.
Why does fake news flourish today more than ever?
One. More news than ever.
Two. News is now integrated into entertainment formats.
Three. News is now integrated into social media.
Four. Most news readers are not readers; they are skimmers.
Five. Skimmers often confuse parody news with fake news and spread the parody as if it were real.
Six. Foreign agencies like Russia specialize in fake news to sway elections and cause chaos.
Seven. Fake news targets bias so if someone dislikes Person X, Fake News then paints Person X in negative way and this Fake News spreads with the help of Person X's haters.
Eight. Internet can generate lies and fake news so rapidly that it's impossible for countermeasures to address these lies adequately.
Nine. Internet makes it easy for Internet site to mask itself as real site. Take CNN, for example.
Ten. Once lies solidify in the collective consciousness, they are difficult to erase.
Finding Credible Sources
Indiana University Fake News Guide
Writing Effective Introduction Paragraphs for Your Essays
Weak Introductions to Avoid
One. Don’t use overused quotes:
“We have nothing to fear but fear itself.”
“My fellow Americans, ask not what your country can do for you, ask what you can do for your country.”
“To be or not to be, that is the question.”
Two. Don’t use pretentious, grandiose, overwrought, bloated, self-regarding, clichéd, unintentionally funny openings:
Since the Dawn of Man, people have sought love and happiness . . .
In today’s society, we see more and more people cocooning in their homes . . .
Man has always wondered why happiness and contentment are so elusive like trying to grasp a bar of sudsy, wet soap.
We have now arrived at a Societal Epoch where we no longer truly communicate with one another as we have embarked upon the full-time task of self-aggrandizement through the social media of Facebook, Instagram, Twitter, et al.
In this modern world we face a new existential crisis with the advent of newfangled technologies rendering us razzle-dazzled with the overwhelming possibilities of digital splendor on one hand and painfully dislocated and lonely with our noses constantly rubbing our digital screens on the other.
Since Adam and Eve traipsed across the luxuriant Garden of Eden searching for the juicy, succulent Adriatic fig only to find it withered under the attack of mites, ants, and fruit flies, mankind has embarked upon the quest for the perfect pesticide.
Three. Never apologize to the reader:
Sorry for these half-baked chicken scratch thoughts. I didn’t get a lot of sleep last night and I didn’t have sufficient time to do the necessary research for the topic you assigned me.
I’m hardly an expert on this subject and I don’t know why anyone would take me seriously, but here it goes.
Forgive me but after over-indulging last night at HomeTown Buffet my brain has been rendered in a mindless fog and the ramblings of this essay prove to be rather incoherent.
Four. Don’t throw a thesis cream pie in your reader’s face.
In this essay I am going to prove to you why Americans will never buy those stupid automatic cars that don’t need a driver. The four supports that will support my thesis are ______________, ______________, _______________, and ________________.
It is my purpose in this essay to show you why I'm correct on the subject of the death penalty. My proofs will be _________, _______, _________, and ___________.
Five. Don’t use a dictionary definition (standard procedure for a sixth-grade essay but not a college in which you should use more sophisticated methods such as an extended definition or expert definitions):
The Merriam-Webster dictionary defines metacognition as “awareness or analysis of one’s own learning or thinking process.”
General Principles of an Effective Introduction Paragraph
It piques your readers’ interest (often called a “hook”).
It is compelling.
It is timely.
It is relevant to the human condition and to your topic.
It transitions to your topic and/or thesis.
The Ten Types of Paragraph Introductions
One. Use a blunt statement of fact or insight that captures your readers’ attention:
It's good for us to have our feelings hurt.
You've never really lived until someone has handed you your __________ on a stick.
Men who are jealous are cheaters.
We would assume that jealous men are obsessed with fidelity, but in fact the most salient feature of the jealous man is that he is more often than not cheating on his partner. His jealousy results from projecting his own infidelities on his partner. He says to himself, “I am a cheater and therefore so is she.” We see this sick mentality in the character Dan from Ha Jin’s “The Beauty.” Trapped in his jealousy, Dan embodies the pathological characteristics of learned helplessness evidenced by ___________, _______________, ________________, and _______________.
John Taylor Gatto opens his essay “Against School: How Public Education Cripples Our Kids, and Why” as thus:
I taught for thirty years in some of the worst schools in Manhattan, and in some of the best, and during that time I became an expert in boredom. Boredom was everywhere in the world, and if you asked the kids, as I often did, why they felt so bored, they always gave the same answers: They said the work was stupid, that it made no sense, that they already knew it. They said they wanted to be doing something real, not just sitting around. They said teachers didn’t seem to know much about their subjects and clearly weren’t interested in learning more. And the kids were right: Their teachers were every bit as bored as they were.
Boredom is the common condition of schoolteachers, and anyone who has spent time in a teacher’s lounge can vouch for the low energy, the whining, the dispirited attitudes, to be found there. When asked why they feel bored, the teachers tend to blame the kids, as you might expect. Who wouldn’t get bored teaching students who are rude and interested only in grades? If even that. Of course, teachers are themselves products of the same twelve-year compulsory school programs that so thoroughly bore their students, and as school personnel, they are trapped inside structures even more rigid than those imposed upon the children. Who, then, is to blame?
Gatto goes on to argue in his thesis that school trains children to be servants for mediocre (at best) jobs when school should be teaching innovation, individuality, and leadership roles.
Two. Write a definition based on the principles of extended definition (term, class, distinguishing characteristics) or quote an expert in a field of study:
Metacognition is an essential asset to mature people characterized by their ability to value long-term gratification over short-term gratification, their ability to distance themselves from their passions when they’re in a heated emotional state, their ability to stand back and see the forest instead of the trees, and their ability to continuously make assessments of the effectiveness of their major life choices. In the fiction of John Cheever and James Lasdun, we encounter characters that are woefully lacking in metacognition evidenced by _____________, ______________, _____________, and _______________.
According to Alexander Batthanany, member of the Viktor Frankl Institute, logotherapy, which is the search for meaning, “is identified as the primary motivational force in human beings.” Batthanany further explains that logotherapy is “based on three philosophical and psychological concepts: Freedom of Will, Will to Meaning, and Meaning in Life.” Embracing the concepts of logotherapy is vastly more effective than conventional, Freud-based psychotherapy when we consider ________________, ______________, __________________, and ________________.
Example of Definition
In his essay "The Complacent Intellectual Class," Neil Theasby writes:
I WOULD LIKE TO COIN A PHRASE, the complacent intellectual class, to describe the overwhelming number of pundits, thought leaders, and policy wonks who accept, welcome, or even enforce slovenly scholarship. These people might, in the abstract, like research that maintains the highest standards, they might even consider themselves academics or bona fide researchers, when in fact they have lost the capacity of maintaining even the most basic standards of rigor.
I am motivated to do so after reading Tyler Cowen’s new book The Complacent Class: The Self-Defeating Quest for the American Dream. I propose the term with some trepidation. Cowen—a George Mason University economist, libertarian theorist, and “legendary blogger” (to quote the book’s inset)—is often a smart commentator who puts his finger on a lot of interesting social phenomena, introduces novel ideas, and proves worth reading from time to time.
But books are different from blog posts and op-eds. And this book fails so glaringly that it makes me despair for this country’s literary culture and intellectual life in general. So let me use Cowen’s latest venture to illustrate what we should all demand from the work of our intellectual class, lest our nation continue to vegetate in the pretend-thinking of #AspenIdeas pseudo-academia.
Three. Use an insightful quotation that has not, to your knowledge anyway, been overused:
George Bernard Shaw once said, “There are two great tragedies in life. The first is not getting what we want. The second is getting it.” Shaw’s insight speaks to the tantalizing chimera, that elusive quest we take for the Mythic She-Beast who becomes a life-altering obsession. As the characters in John Cheever and James Lasdun’s fiction show, the human relationship with the chimera is a source of paradox. On one hand, having a chimera will kill us. On the other, not having a chimera will kill us. Cheever and Lasdun’s characters twist and torment under the paradoxical forces of their chimeras evidenced by _____________, _______________, ______________, and __________________.
Four. Use a startling fact to get your reader’s attention:
There are currently more African-American men in prison than there were slaves at the peak of slavery in the United States. We read this disturbing fact in Michelle Alexander’s magisterial The New Jim Crow, which convincingly argues that America’s prison complex is perpetuating the racism of slavery and Jim Crow in several insidious ways.
We read that in the latest study by the Institute for Higher Education, Leadership & Policy at Cal State Sacramento that only 30% of California community college students are transferring or getting their degrees. We have a real challenge in the community college if 70% are falling by the wayside.
8,000 students walk through El Camino's Humanities Building every week. Only 10% will pass English 1A. Only 3% will pass English 1C.
99% of my students acknowledge that most students at El Camino are seriously compromised by their smartphone addiction to the point that the addiction is making them fail or do non-competitive work in college.
Five. Use an anecdote (personal or otherwise) to get your reader’s attention:
Ta-Nehisi Coates from "My President Was Black":
In the waning days of President Barack Obama’s administration, he and his wife, Michelle, hosted a farewell party, the full import of which no one could then grasp. It was late October, Friday the 21st, and the president had spent many of the previous weeks, as he would spend the two subsequent weeks, campaigning for the Democratic presidential nominee, Hillary Clinton. Things were looking up. Polls in the crucial states of Virginia and Pennsylvania showed Clinton with solid advantages. The formidable GOP strongholds of Georgia and Texas were said to be under threat. The moment seemed to buoy Obama. He had been light on his feet in these last few weeks, cracking jokes at the expense of Republican opponents and laughing off hecklers. At a rally in Orlando on October 28, he greeted a student who would be introducing him by dancing toward her and then noting that the song playing over the loudspeakers—the Gap Band’s “Outstanding”—was older than she was. “This is classic!” he said. Then he flashed the smile that had launched America’s first black presidency, and started dancing again. Three months still remained before Inauguration Day, but staffers had already begun to count down the days. They did this with a mix of pride and longing—like college seniors in early May. They had no sense of the world they were graduating into. None of us did.
Jeff McMahon:
When my daughter was one years old and I was changing her diaper, she without warning jammed her thumb into my eye, forcing my eyeball into my brain and almost killing me. After the assault, I suffered migraine headaches for several months and frequently would have to wash milky pus from the injured eye.
One afternoon I was napping under the covers when Lara walked into the room talking on the phone to her friend, Hannah. She didn’t know I was in the room, confusing the mound on the bed with a clump of pillows and blankets. I heard her whisper to Hannah, “I found another small package from eBay. He’s buying watches and not telling me.”
That’s when I thought about getting a post office box.
This could be the opening introduction for an essay topic about “economic infidelity.”
As we read in Stephen King’s essay “Write or Die”:
“Hardly a week after being sprung from detention hall, I was once more invited to step down to the principal’s office. I went with a sinking heart, wondering what new sh** I’d stepped in.”
Six. Use a piece of vivid description or a vivid illustration to get your reader’s attention:
My gym looks like an enchanting fitness dome, an extravaganza of taut, sweaty bodies adorned in fluorescent spandex tights contorting on space-age cardio machines, oil-slicked skin shrouded in a synthetic fog of dry ice colored by the dizzying splash of lavender disco lights. Tribal drum music plays loudly. Bottled water flows freely, as if from some Elysian spring, over burnished flesh. The communal purgation appeals to me. My fellow cardio junkies and I are so self-abandoned, free, and euphoric, liberated in our gym paradise.
But right next to our workout heaven is a gastronomical inferno, one of those all-you-can-eat buffets, part of a chain, which is, to my lament, sprouting all over Los Angeles. I despise the buffet, a trough for people of less discriminating tastes who saunter in and out of the restaurant at all hours, entering the doors of the eatery without shame and blind to all the gastrointestinal and health-related horrors that await them. Many of the patrons cannot walk out of their cars to the buffet but have to limp or rely on canes, walkers, wheelchairs, and other ambulatory aids, for it seems a high percentage of the customers are afflicted with obesity, diabetes, arthritis, gout, hypothalamic lesions, elephantiasis, varicose veins and fleshy tumors. Struggling and wheezing as they navigate across the vast parking lot that leads to their gluttonous sanctuary, they seem to worship the very source of their disease.
In front of the buffet is a sign of rules and conduct. One of the rules urges people to stand in the buffet line in an orderly fashion and to be patient because there is plenty of food for everyone. Another rule is that children are not to be left unattended and running freely around the buffet area. My favorite rule is that no hands, tongues, or other body parts are allowed to touch the food. Tongs and other utensils are to be used at all times. The rules give you an idea of the kind of people who eat there. These are people I want to avoid.
But as I walk to the gym from my car, which shares a parking lot with the buffet patrons, I cannot avoid the nauseating smell of stale grease oozing from the buffet’s rear dumpster, army green and stained with splotches and a seaweed-like crust of yellow and brown grime.
Often I see cooks and dishwashers, their bodies covered with soot, coming out of the back kitchen door to throw refuse into the dumpster, a smoldering receptacle with hot fumes of bacteria and flies. Hunchbacked and knobby, the poor employees are old, weary men with sallow, rheumy eyes and cuts and bruises all over their bodies. I imagine them being tortured deep within the bowels of the fiery kitchen on some Medieval rack. They emerge into the blinding sunshine like moles, their eyes squinting, with their plastic garbage bags twice the size of their bodies slung over their shoulders, and then I look into their sad eyes—eyes that seem to beg for my help and mercy. And just when I am about to give them words of hope and consolation or urge them to flee for their lives, it seems they disappear back into the restaurant as if beckoned by some invisible tyrant.
The above could transition to the topic of people of a certain weight being required to buy three airline tickets for an entire row of seats.
Seven. Summarize both sides of a debate.
America is torn by the national healthcare debate. One camp says it’s a crime that 25,000 Americans die unnecessarily each year from treatable disease and that modeling a health system from other developed countries is a moral imperative. However, there is another camp that fears that adopting some version of universal healthcare is tantamount to stepping into the direction of socialism.
Eight. State a misperception, fallacy, or error that your essay will refute.
Americans against universal or national healthcare are quick to say that such a system is “socialist,” “communist,” and “un-American,” but a close look at their rhetoric shows that it is high on knee-jerk, mindless paroxysms and short on reality. Contrary to the enemies of national healthcare, providing universal coverage is very American and compatible with the American brand of capitalism.
Nine. Make a general statement about your topic.
From Sherry Turkle’s essay “How Computers Change the Way We Think”:
The tools we use to think change the ways in which we think. The invention of written language brought about a radical shift in how we process, organize, store, and transmit representations of the world. Although writing remains our primary information technology, today when we think about the impact of technology on our habits of mind, we think primarily of the computer.
Ten. Pose a question your essay will try to answer:
Why are diet books more and more popular, yet Americans are getting more and more fat?
Why is psychotherapy becoming more and more popular, yet Americans are getting more and more crazy?
Why are the people of Qatar the richest people in the world, yet score at the bottom of all Happiness Index metrics?
Why are courses in the Humanities more essential to your well-being that you might think?
What is the difference between thinking and critical thinking?
Eleven. Present the reader with a hypercritical point of view that shows off your assured writing voice. As we read in "Whitewash" by Chris Lehmann:
LIKE A RECUMBENT SLOTH JOLTED INTO A PANICKED FLIGHT RESPONSE, David Brooks has belatedly noticed the rancid politics of right-wing racial confrontation. The New York Times’ most venerable voice of conservative moderation is here to inform you, gentle reader, that the deranged incursion of Trumpinistas into the corridors of conservative power has transformed his beloved GOP into “more of a white party in recent years.” He seeks to nail down the flagrantly bogus argument that the Republicans had, over much of their modern career, been within the bounds of “basic decency on matters of race” via a single cherry-picked statistic: “A greater percentage of congressional Republicans voted for the Civil Rights Act than Democrats.”
Well, sure—except that a “higher percentage” of Republicans meant very little, in absolute numerical terms, at the apogee of Great Society liberalism. Yes, Democrats predominated in the Jim Crow South, but once you controlled for that outsize regional influence, the apparent institutional commitment to civil rights within the GOP promptly vanishes. The significant difference wasn’t partisan—it was geographic. In states that were part of the Union cause, a higher percent of Democrats than Republicans voted for civil rights. And the same was true in states that were part of the Confederacy. Adjusting for this regional variance, “it becomes clear that Democrats in the north and the south were more likely to vote for the bill than Republicans from the north and south, respectively,” writes data journalist Harry J. Enten. “It just so happened southerners made up a larger percentage of the Democratic than Republican caucus, which created the initial impression than Republicans were more in favor of the act.”
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