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May 15, 2008

Comments

Tom Welch

I go to Trader Joe's once a week in Gilbert, AZ. I don't worry about freshness dates b/c there's such a high turnover of goods at this store. I rarely look at freshness dates unless I'm shopping on a Sunday morning.

Trader Joe's does a competent job of controlling their inventory.

BTW, we have a new chain store here in the Phoenix area called "Fresh and Easy", a British company. I found that when in this store, you need to check the dates on groceries b/c the store does not have the volume Trader joe's does.

Jeff McMahon

Tom, my wife's cousin, a big-wig at Trader Joes, gleefully told us that Fresh and Easy is a bust, its revenues woefully short of the owners' expectations. I've never been in a Fresh and Easy but I hear it's a sad hodgepodge food with no brand identity. I shop at TJs once or twice a week, spending close to $600 a month there.

Tom Welch

When I shopped at Fresh and Easy, I was very disappointed. This store claims to sell all organic food but their prices were high and I found their bread section anything but fresh. They did have a half a gallon of carrot juice @ $4.95. I never went back again to the store.

There's a large gap between their marketing and actual shopping experience.

Jeff McMahon

Worse, Fresh and Easy stole TJ managers, gave them double salaries, and threatened to take-over Los Angeles. They can go back where they came from with their tails between their legs.

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