The auto industry has its share of “spy photos,” future cars half concealed in leather and cardboard. In this cat and mouse game, the car company wants to be “secretive” on one hand but on the other it desires a “leak” to get buzz.
In the electronics industry, and this includes radios, there is a similar way to get buzz. The method is make the false promise of a new product, leak a prototype on the Internet and in no time the company enjoys buzz. For a variety of reasons, these products never become available: Lack of funds, poor execution of the idea, loss of crucial employees who work for a new company, retire or die. Or the radio company never planned on producing the radio in the first place. It was all part of their stagecraft to create buzz for the products they are currently selling.
Persnickety radiophiles, hungering for Radio Uber Alles, feel betrayed and let down when these up and coming radios prove to be vaporware and they are forced to search elsewhere for some other newfangled radio.
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