As I contemplate and wrestle with the notion of getting a Watch Uber Alles, a Chimera to Elevate and Destroy the Soul, I calculate that the watch in question with its ETA movement would require a $150 service every 5 years. That's $30 a year, not bad. That's $900 for me if I get one at my current age, 51, and service the watch till I'm 81.
Add the cost of the watch and the total cost is about $1,800. If I wear the watch one day a week over the next 30 years, that's about 1,560 "wears." Price per wear on the wrist is $1.15. So every time I slap it on the wrist, I'm paying the watch gods over a dollar. If I wear it twice a week, I can get the "wear" price to under sixty cents.
Number crunching takes all the fun out of it.

Jeff - You'll probably tire of it long before five years go by, plus you could buy several Seikos of different styles for the same price.
I wonder if the depreciation on Benarus watches is better or worse than it is on Seikos. Until you mentioned the brand, I had never heard of it.
Posted by: Gary | December 31, 2012 at 04:00 PM
The service costs are turning me off. I don't mind the upfront money so much, but I don't want an exotic sports car in the shop with high service costs. What I like about Benarus is that this style is unlike anything. On the other hand, I may, as you say, Gary, grow tired of it.
Posted by: herculodge | December 31, 2012 at 04:12 PM