Author of the fascinating The Culture Code (in which he says our Reptile always wins with the battle against our Cortex), Clotaire Rapaille was the one who came up with oversized bathrooms in hotels and restaurants because these latrine palaces became hideouts, a need deep in our "codes." His ideas have proven so successful that he gets paid millions to consult dozens of corporations. His work is featured in the documentary The Persuaders.
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Vance Packard wrote about these sort of issues 50 years ago.
Posted by: Tom Welch | January 05, 2013 at 02:25 PM
Our reptilian brain doesn't always win out, otherwise we'd be raping and pillaging all the time.
Posted by: jonnybardo | January 06, 2013 at 06:17 AM
True. His thesis pertains more to making consumer choices: Brand A brings excitement and Brand B is drab but practical.
Posted by: herculodge | January 06, 2013 at 06:38 AM
I'm wondering what the most practically useful and reliable watch for under $200 might be? A Casio G-Shock?
Posted by: jonnybardo | January 06, 2013 at 06:46 AM
A sundial.
Posted by: Ed | January 06, 2013 at 08:33 AM