Do We Really Know Why We Want What We Want?

When it comes to manly watches and consumerism in general, a lot of our desires stem from the unconscious, a capricious, impulsive, unpredictable realm. 

That's why if we're not trust babies, unloading $1,000 or more on a Holy Grail watch can be a disaster. I'm currently coveting a Swiss Army Dive Master Black Ice Chrono, which costs between $735-835 depending on where you look.

No trigger pull for a long time. The caprice may dissolve in time. 

Related articles

Can We Play in the Consumer Sandbox Without Getting Lost in It?

$200 Can Get You a Watch You Can Wear with Pride

You Can't Get into the Discussion About Manly Watches Unless You Have Topnotch Lume

When Manly Watch Tastes Change, So Does Size Calibration

When You Make a Bee Line from the Shower to the Watch Box, You Know You're a Watch Obssessive

Comments

[Ed]

The heart has its reasons that Reason knows not of. -Blaise Pascal