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February 19, 2013

Comments

jonnybardo

I'm somewhat fixated on "micros" right now (check out the Zenton on my blog). As I wrote there, it seems there's a sweet spot in the range of about $800-1200 where you're really getting something akin to a higher end watch but for significantly less. But the main thing with micros is that you see a wide range of artistry - some really interesting stuff (e.g. Boschett, Prometheus, Zenton, etc).

If I can convince myself to slow waaaay down with the ~$200 purchases, I might save up and get a Sumo in a month or two and then, if I can go without new watches for all (or at least most!) of the summer, get myself a Zenton or Seiko Tuna or other $800-1200 watch in the Fall.

But plans, and tastes, change, so we'll see.

Angelo

It's interesting to me that the micro brands can provide more watch for the money than a player like Citizen. I totally understand that Rolex or other established "luxury" brands will actually artificially inflate their pricing to maintain their status of offering exclusively "unattainable for most" watches. But for someone like Citizen----I would think their buying power (so many more watches produced) would enable them to source good components for far less than the microbrands----and they could also sell them for less profit since they'd presumably be selling so many more units----economies of scale on both manufacturing and selling.

jonnybardo

I agree, Angelo. I'm not entirely sure that formula is correct. It may be that micros and Seiko/Citizen provide about equal value. I've certainly found that no one makes watches in the $200-500 range like those two companies; micros seem to start at around $400.

Angelo

Of course, it's also possible that the micros operate on low profit margins----fewer employees, no real advertising budget, modest offices----they might just be people who are passionate about building their idea of a great watch and scratching out a living.

Gary

On the other hand, the bigger, more established brands are more likely to be in business down the road, should parts or repairs be needed.

Conniesdad

Any ideas on Christopher Ward, seems like some elegant stuff without the too crazy pricetag?

Stevepaul8

Call me wind because I am blown away by your post!BY - Bulova accutron

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