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November 23, 2014




I have a feeling that after you had those two new grails for awhile, you'd feel no more satisfied with them than what you have now. You own some awesome watches. It's too bad you don't seem to enjoy them.


Sounds like you're at over-saturation and need to put the watch obsession aside for a time. I agree with Gary: you've got some great watches and need to find a way to re-appreciate them. The best way to do that is to focus on other things, NOT browse watches online, and just enjoy your collection.

That said, I don't disagree with what you're saying, but I just think that you have to go through stages A to J before getting to K. You're kind of saying a variant of "If I knew then what I know now..." Well, it just ain't possible. We have to go through the process.

So my thought would be to enjoy the collection you have AND gradually work towards those two amazing watches you mention. I mean there is something about jumping up a notch, but it also has a down-side - which for me could be called the Omega Effect (I might write a blog entry on this): experiencing something of higher quality and not being able to go back.


Gary and Jonny, don't worry, I was being hyperbolic and somewhat tongue-in-cheek. I'm happy with my collection.


Haha, good to hear.

Meanwhile I'm obsessing about Youtube videos of Omegas. I'm thinking of targeting the classic Bond Seamaster next. I'd love a Planet Ocean but they're just way out of my league.


Hindsight is a wonderful and terrible thing. The journey is a learning process and it is made all the more difficult by the fact that tastes can change, making the target a moving one. You might regret spending all that money before realising what watch you really wanted, but it's an unavoidable process. Besides, money can be earned back. What I really regret sometimes taking for granted, is time itself.


I was going to write an inspired comment---but Ulysses basically said what I was going to say and probably said it better than I would have! But anyway----if you could get a do-over and get your money back and buy those few watches you mentioned----my guess is that after 15 minutes (okay, maybe after a few months) you'd be on the prowl again. This "hobby" doesn't lend itself well to standing pat.

Ed S

This is all textbook consumer behavior. Read any book on sociology or the psychology of consumers, and will recognize all the behaviors: buyer's remorse, the never satistified questor, the short-lived satisfaction after the object of affection is acquired, etc, the unquenchable thirst for more or better...
Happy Thanksgiving! Learn to want what you have.

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