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July 15, 2015

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Ulysses

If I were looking for a dress watch, i'd want something a little different than those models with that classical look. People see things differently depending on their mood. One day i'd see that Seiko as being subtle, sophisticated and modest. Another day i'd be worried it was too boring, and wondering what that said about me. For a dress watch with a masculine modern twist combined with the best of the retro aesthetic, i'd seriously look at "March L-AB" http://www.march-lab.com/men/.

herculodge

Those are nice watches, Ulysses, but I'm not in love with them. For now I'll have to "suffer" my Seiko Sumo as my dress watch. Another first world conundrum.

Lee_K

I believe that the reason for a diminished need for cocktail or dress watches is that US society in general doesn't dress up for anything anymore. Don Draper in the 1950s wore a suit to work every day, he wore a tie and sport coat when going to a party at Roger Sterling's house, and he certainly dressed up going to church. He also dressed formally for dinners in the evening and on airplane flights to the coast to see Megan.

Today, it's very different. Other than weddings and funerals, the average American male doesn't have much opportunity to wear formal or even semi-formal clothes. This begs the question: are dress watches even relevant anymore? I think a watch collection isn't really complete without one nice but unadorned watch that will complement a suit and most importantly, be thin enough to fit under a long sleeve shirt and a coat. But I admit that the chances of wearing such a watch in its intended environment is infrequent at best.

When I started working for a gigantic technology company right out of college, wearing a suit every day was a requirement. Even the guys on the manufacturing line that were in supervisory positions had to wear a tie at a minimum. I wore a Seiko Moon watch (remember those?) for twenty five years. It still works today -- a testament to Seiko's wonderful reliability and why I'm still attracted to their products. But I don't really have any opportunity to wear it anymore. I still work for that same gigantic company, only from my home and never venture into an office environment. That is why divers and military style watches with lots of wrist presence are absolutely okay -- I don't have to wear formal clothes anymore and the only person I have to impress is my wife. She certainly doesn't care.

It's a shame really, the decline of the need for formal clothing in men has marked the end of a chapter in American society. Men wear tank tops, gym shorts, and flip-flops on airplanes now, and I wonder aloud if it also comes with a corresponding decline in polite behavior. There's an old adage that "the clothes make the man". I never aspired to be in the forefront of fashion, but I do believe that people act better when they are dressed up. Same with their watches, as the ultra slim Movados and Cartiers give way to monstrous Hublots and Casios.

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